DIDIK.com / Vari-Vue.com

DIDIK/Vari-Vue* 3-D (Stereo) Imaging Technology
The inventor of Lenticular Technology *(Since 1936)

*(Vari-Vue - the creator of Lenticular 3-D and motion technology , coined the word "Lenticular" to describe linier lenses, "Winkies" and others through its predicessor in the patents of 1936 and other registrations in the 1940's and 1950's).

Guide for Advertising Agencies

Lenticular Photography



We can work with almost any image, subject or set, though
for the best possible quality, the following guidelines
should be adhered to.

1. Three dimensional and animated photographs should be taken at
our facility with our special 8"x10" or 20" x 24" lenticular
cameras. It is possible, however to work with images from
conventional stereo cameras cameras and computer generated

2. It is advisable to provide a rough sketch or a photograph of
the subject to be taken in 3D for our recommendation and guid-

3. We will show you the original 3D transparency for approval before
color separations and plate making for mass production.

4. Three dimensional pictures cannot be produced from a flat
photograph, but we can recreate the subject in dimension if the
models and props are available and can be brought to our studio
to be photographed. We can also manipulate existing flat
images and computer files.

5. Listed below are some approaches to 3D:

a. Faithful reproduction of real objects in the desired
b. A fully dimensional object may be photographed with a
scene as a background. For this we need a continuous
tone photograph or full color artwork to the proper
size for the background.
C. Flat art and copy may be set up on several planes and
photographed in dimension with space between each
plane. For this illusion, we need several flat sets,
similar to stage sets that are placed behind each
other, creating a dimensional effect, with space be-
tween each plane.
d. Live models may be photographed.
e. Lettering may be made to appear to stand out in front
of the picture.
f. All objects on the picture plane are in sharpest reg-

We have many types of lenticular lenses and this selection
is made by us for best results of the subject to be reproduced.

DIDIK/Vari-Vue Stereo 3-D Pages

**"Lenticular" is a trade name used by Vari-Vue™ to describe linier lenses and was coined in a 1936 patent covering lenticular technology which led to the formal formation of Vari-Vue™ in 1948.

If you would like to be placed on our mailing list or if you would like information on our Lenticular™ printing service, blank Lenticular™ lenses, Lenticular™ Guide book or if you are a member of the media and would like to receive our press kit, please register below:

  Registration Page

You can reach us by e-mail at: mail