INSTRUCTIONS FOR 3D PHOTOGRAPHY
We can work with almost any image, subject or set, though
for the best possible quality, the following guidelines
should be adhered to.
1. Three dimensional and animated photographs should be taken at
our facility with our special 8"x10" or 20" x 24" lenticular
cameras. It is possible, however to work with images from
conventional stereo cameras cameras and computer generated
2. It is advisable to provide a rough sketch or a photograph of
the subject to be taken in 3D for our recommendation and guid-
3. We will show you the original 3D transparency for approval before
color separations and plate making for mass production.
4. Three dimensional pictures cannot be produced from a flat
photograph, but we can recreate the subject in dimension if the
models and props are available and can be brought to our studio
to be photographed. We can also manipulate existing flat
images and computer files.
5. Listed below are some approaches to 3D:
a. Faithful reproduction of real objects in the desired
b. A fully dimensional object may be photographed with a
scene as a background. For this we need a continuous
tone photograph or full color artwork to the proper
size for the background.
C. Flat art and copy may be set up on several planes and
photographed in dimension with space between each
plane. For this illusion, we need several flat sets,
similar to stage sets that are placed behind each
other, creating a dimensional effect, with space be-
tween each plane.
d. Live models may be photographed.
e. Lettering may be made to appear to stand out in front
of the picture.
f. All objects on the picture plane are in sharpest reg-
We have many types of lenticular lenses and this selection
is made by us for best results of the subject to be reproduced.
**"Lenticular" is a trade name used by Vari-Vue to describe linier lenses and was coined in a 1936 patent covering lenticular technology which led to the formal formation of Vari-Vue in 1948.