Frank Didik.com
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Contact Frank Didik at:
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(Dumbo/Brooklyn, New York City, USA)

Designs, Projects, Proposals and Innovations by Frank Didik
 

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This is a sub-page. Click Here to go to the official Frank Didik website

Speculations by Frank Didik
Frank X. Didik is a polymath whose knowledge spans a significant number of subjects
thus he is able to draw on complex bodies of knowledge to solve specific problems.

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On Business

Investing in Startups. Good idea or bad? Is investing in a Startup, that has never proven itself in the market place, a good idea or a waste of money (and talent)? Historically, investors invested in companies that were swamped with orders and making money, but needed additional money to expand. Today it seems that many brilliant people are putting their faith and effort into unproven ideas with minimal hope of making money on these ideas in the future. What is the chance that an interesting idea can ever be monetized and make a return on the investment? Some ideas may sound good but will either be too cumbersome, an invasion of privacy, or may simply not be accepted in the market place. In the early days of home computers, programs to balance your checkbook were everywhere and yet, ultimately did not take off. Unfortunately, for many startups today, the goal does not seem to sell the product, but rather to attract investors and to somehow increase the companies value on balance sheet, using accounting techniques, rather than raw sales. Some startups are "valued" at absurdly high amounts, even though the market place sales might actually be a loss or nothing at all. Many of the largest relatively recent startups fall into this category. With this in mind, we should step back and ponder, what is the chance that an unproven idea can ever be monetized and make a return on the investment, based on sales, rather than being valued by accounting techniques, in an almost quasi-pyramid fantasy of hope and wishful thinking? I strongly suspect that the days of non-income producing "startups" will come to an end soon. I further feel that in the near future, some of the best known "startup" companies will ultimately end in failure.

The very best brain-storming method and how to make office meetings more productive and interesting: The question in any business brain-storming meeting is how to utilize the ideas of each person, and to prevent that person from being silenced or influenced by the dominant personalities in the group. The general understanding is that each person has something to unique to offer to the discussion. There is a method that allows every person in the group to express their own ideas, to their fullest and also makes brain storming meetings more interesting, since everyone is equally involved. For example, lets say the discussion is about how to market a new product. The best procedure would be for each person in the group to quietly write down all of their thougths on how best to promote the product. After each member of the group has had a chance to write down everything that they can possibly think of, the person then gives their notes to the person to their left and receives the notes from the person to their right. After reviewing what the other person has written, the person then ads perhaps new ideas that have come to mind on the note page. After all new ideas have been written down, by each member of the group, they again exchange their note pages to the the person next to them and this process is repeated over and over again, till each person has had read everything that the others have written and has had a chance to write all of their own ideas down. After this, the group can then have an open discussion about what they have jointly come up with. I feel that this is the best way to utalize the potential brain power of each person in a brain storming or morning office meeting group and again, since everyone is participating, the entire meeting is made more interesting.

Superior advertising results

Producing the very best and most effective TV commercials The single purpose of a television commercial is to sell the product or service. The fact that the advertisement may be interesting, funny, informative or well produced is secondary to the main purpose, which is to sell the product or service. Knowledge in using the latest video equipment and the latest video effects and editing software has absolutely nothing to do with creating an effective television commercial and understanding how to sell a product. One should never leave the creation of the television commercial to the television producer or the video editor. Rather, the TV producer and the video editor must be performing their service under the strict guidance of a master advertising developer, which is normally a team of top creative people in an advertising agency, with years of experience in understanding what sells, what does not sell and how to best present the product.

Television is both a visual as well as an audio medium. Many people are surprised to know that our hearing accuracy is much better than our visual accuracy. For example, if you were to slow down a video by 20 percent, most people would not notice that the video was being shown at a slower rate. However if you were to slow down an audio recording by 20 percent, almost everyone would immediately recognize that something was wrong with the sound. This is very important to remember when producing a television commercial and audio must not be overlooked.

The key elements that every television commercial should or must have includes:

Elevator pitch: Broadcast television commercials are mostly 30 seconds in length, though some can be as long as 60 seconds or as little as 10 seconds. You can think of a television commercial as an "elevator pitch", that is you only have that short length of time to convince the potential buyer to buy your product or service. With this in mind, you must focus not on explaining the full details of your product, but on having the viewer remember the product and presenting the product in the most positive light possible.

Memorable slogan: Ideally the key elements to a television commercial is a catchy memorable phrase or slogan, but such a phrase MUST make the product being sold memorable to the viewer. Who can forget the Wendy's commercial with the older woman demanding "Where's the beef?". The slogan was so effective in the mid 1980's that everyone was repeating it, including presidential candidates. Needless to say, Wendy's sales skyrocketed. There are many other examples.

A catchy jingle is essential: A catchy theme song is an extremely effective method of pushing a particular product and probably as much time and money must be invested in the song as in producing the commercial itself. The goal is to have the viewer humming your theme song to themselves all day long, thus the viewer is replaying the commercial to themselves! Again, the theme song must immediately be linked, in the mind of the viewer, to the product being sold. Ideally, the product name should be repeated in the song, perhaps in the chorus and perhaps the beginning words and ending words of the song should be the product itself. This is not an easy matter to do, but if done right, the commercial will be vastly more effective, than without a proper theme song. It should be noted that certain types of commercials, such as perhaps a serious social issue, may not want a catchy worded song, but rather a unique background melody.

The viewer must be told what to do: A television commercial viewer must be told how to buy the product, to "buy now". Experience has shown that by simply adding the words "buy now" or "go to your local store and "shop now", that sales increase from 12 to 15 percent.

There of course are many other complex elements in producing an extremely effective television commercial, point of purchase video or trade show video, and only the key elements are outlined in this brief article. If you would like to discuss a particular project, please contact Frank Didik.

Remember, an interesting, memorable commercial is a failure if after watching the commercial, the product is not foremost in the viewers mind. Sound in TV commercials is more important than the images. Trendy, "creative" and hip are not good, unless the product sells. --- Frank X. Didik, March 9, 2016

 

The most effective business websites As with television commercials, the single purpose of a website is to promote a company in a positive light that will ultimately lead to greater sales. Never let a "web designer" develop the website for you. A web designer should be produce the website under the supervision of an on line marketing master, usually working with an advertising agency. There are many marketing techniques, some obvious, but many less obvious that in most cases, would be beyond the scope of an html web script writer (web developer's) area of expertise.

Most business websites fall into these categories: To promote the image of the company or to sell to the website visitor a physical product, such as clothing, machinery, food, or other devices or to sell or inform the website visitor of a companies services, such as cleaning, repair, legal or similar. In some cases, the purpose of the business website is to inform the visitor about a particular product, such as a medical company or a car company. Each of these sites requires a different tactic in order to be effective and should only be developed by a web marketing expert and not a technical web designer.

Business websites, are constantly evolving, however certain key elements are essential for an effective website. First and most critical, is that a website must be viewable on every computer, tablet, and cell phone, regardless of the operating system or the age of the operating system being used. Further, it is essential to remember that many web have many different operating speeds and memory capacities. In order for a website to be viewable on every computer, it is important to avoid the necessity for the viewer to have add on's such as flash or speed reducing script such as Java, Java Script and similar. The speed of opening up a page is essential. If too many things are operating in the background or if the images are too large, the viewer will quickly go to a different website. I am sure that most people are familiar with "click bait sites" displaying alluring images and only to be slowed down by a million things operating in the background. Avoid using add-ons even if your web developer insists that they make the site more "creative". Remember, the main purpose of the website is to sell the product and to present the company in the best possible light to anyone who comes to the site.

Websites are different than print ads or television commercials since a website has the potential to be interactive. Further, the viewer of a website is free to jump to another website at any moment, unlike a person watching a TV program, during a station break, who wants to continue watching the program after the commercials end. Further, web viewers tend to have a type of attention deficit disorder and rarely stay on a site for more than 10 or 20 seconds. So you must present your effective message in that time. But how to do it? In the old days of the internet, people developed complex websites that were visually appealing, however arguably not a good sales medium. The problem was often "where to click" to order or get additional information. One should never assume that every website visitor will understand every symbol and where to click. Many people today do not realize that the three lines on the some websites indicates more information. One should spell out where to click. Most people do not have time for cleverly hidden or trendy click locations.

I am under the belief that click down menu's are not effective and that the company loses a certain number of potential sales if they use click down menus.

Moving images on a website, unless specifically demonstrating the product being sold, are distracting and interferes with the web visitors ability to read. Motion and animated graphics should always be avoided on an effective business website.

Can disorganized ever be more effective? In certain cases, surprisingly, the seemingly disorganized website can be more effective in selling more products to the website visitor, than they had expected to buy. For example, if you company specializes in tools by having perhaps 50 different tools displayed on the same page forces the visitor to hunt for what they want to buy. In their hunt, they may well find something else to buy as well. The same technique is often used in super markets, where for example, the market may mix cans of soup on the shelves, rather than organizing them in alphabetic order. This way the shopper may well find other soups that they will also buy, thus increasing sales.

Unlike television commercials, sound, music or catchy jingles are never good on websites. Sound on a website is never good, since it distracts people from reading the information. On a side note, with the exception of very mild background music, music is also never acceptable on a Youtube type video.

If the goal of the website is to sell a product on line, the person must be told to "buy now". As with television commercials, this simple phrase "buy now" increases sales by a measurable margin.

Remember, the product or service being sold is always number one. Trendy is not good, unless it helps to sell the product.


 --- Frank X. Didik, March 9, 2016

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Frank X. Didik aboard
"The Futurist" in New York Harbor.

Thoughts by
Frank Didik
Random thoughts on science, business and society today.

What if and what can or might be.

What is the speed of gravity? If it is instantaneous, then what if gravity can be modulated? Today most scientists, assume that the speed of gravity is the same as the speed of light, but what if the speed of gravity is instantaneous? Further, if gravity can be modulated, it might allow for instantaneous universal communication. Thus it might be possible to communicate with space craft instantly, rather than waiting for minutes for transmissions to reach the craft or earth. Perhaps computer chips can be made to operate vastly faster. And this is just the beginning since ...read more ...

What if the decay rate of elements varies rather than being a constant? Imagine, if this is the case, it would mean that all archeological dating is in question. How old are artifacts? When in fact did the dinosaurs really die out? Further, consider that ... read more ...

It is now time to eliminate all emergency Covid laws in the country. Now that we understand that the fear of a massive death rate due to Covid was completely wrong..read more

Is it selfish for a woman to seek a career and also have children? read more

Elon Musk recently stated that we have a population shortage problem. read more

Private ownership and strong goals are on the decline. Grown men in their 30's still live in shared apartments, ride a skateboard or a bicycle instead of owning their own home and car and read more

We seem to be living in a fake world. Everywhere you go, you see people walking down the street, staring at their cell phone, often with "ear buds", completely oblivious to the outside world. ...read more

A. M. Herring flying the worlds first powered airplane - according to the May 17, 1899 issue of the Horseless Age.
Were the Wright Brothers the wrong brothers? Was A.M. Herring the first to fly in 1899 - four years before the Wright Brothers?... read more ...

April Fools Day How did it start? read more

Oligarchs: How did the "oligarchs" of Russia, Ukraine and other former Soviet Republics amass their vast wealth? read more


Easter celebrated in Manhattan in 1956
EASTER: Though Easter is a Christian Holiday, celebrated by Christians worldwide, perhaps non-Christians, including atheists, should also celebrate this holiday. Why? Because by Jesus's teachings, Democracy became the norm for all governments worldwide. read more

Global trade agreements have failed the United States and has destroyed the US standard of living read more

Collapse in the standard of living I believe that the standard of living in the United States was highest in the early 1960's. In 1962, the average 35 year old working man was able to support a wife, 3 or 4 children, own a house in the suburbs, have 2 cars and had enough money to go on a vacation once or twice a year. Today, it takes two highly educated people working to buy a small one or two bedroom coop or condo, car ownership is rare and they can only afford to have one or two children at best.read more

The need for a $40 per hour minimum wage? read more

Social Media or Vanity Media With the development of the so called smart phone, a new phenomenon of "social media" has developed that caters to the vanity and inner ego of millions read more

The Canadian Flag has become s symbol of freedom world wide. It is interesting to note that as a result of the Canadian Truckers "Freedom Convoy" to remove Corona restrictions in Canada, other protests have started worldwide, and the symbol most seen is the Canadian Flag.

"Finding truth on the internet, is like finding a diamond in a pile of broken glass". Today there is so much conflicting and false information on the internet that it is difficult to determine what is true and what is false. Often each perspective presents read more

Covid has become political Some say that alleged science is being used to push a political agenda. Back in February of 2020, Covid 19 was presented as a deadly pandemic that many said would kill off a sizable read more

Bicycle Lanes favors the young and healthy, while inconveniencing older citizens, drivers and delivery trucks. Further, for the most part, they are rarely utilized during the winter months... read more

Fact Checkers "Fact Checkers" present an opinion rather than absolute fact. Further, who will fact check the fact checkers"? Recently read more

Is it wrong be judgmental? Further, should a person express unsolicited opinions to others? The fact is that everyone read more

Should we offer unsolicited advice? We have often heard that giving unsolicited advice is wrong but read more

Congestion Pricing favors the upper income people and will significantly reduce local business, while pushing middle class drivers to shop elsewhere that does not have this burdensome tax. Ultimately this will work against the city.

Misinformation does not mean a lie, but rather is a way to undermine a different perspective that is not in keeping with the pushed narrative. Thus something that is described as "misinformation" may or many not be true, but contradicts the official mainstream perspective or undermines the direction of the mainstream agenda. Frank Didik, February 1, 2022

A reminder to fellow citizens When you walk down the street, just remember that every person who you pass by, regardless of their race or physical appearance, or if they are rich or poor, has their own goals and aspirations, trials and tribulations and each person must be treated with basic respect and dignity.

It is essential to individualize and not generalize. Each group has their good and bad and one must not fall into the trap of assuming that everyone in a particular group is the same or thinks the same. Sometimes in our rush or arrogance, we forget these basic truths.

Evolution of American English Accents I have noticed that accents evolve very quickly. If you were to watch a movie from the 1930's, 1940's or any other time, you will notice that people from each period have distinct accents. Recently, I have noticed that first generation Americans, who perhaps grew up in bilingual families, for example Polish or Chinese families, have a distinct, new American accent. I presume that over time, everyone's accent will be significantly different in years to come. Frank Didik, February 1, 2022

Reason, Logic and intellect is not reliable. The late Christopher Hitchens often stated that we should rely on our logic, reason and intellect to determine the truth. Many people who pride themselves as educated, intelligent and progressive believe the same. As reasonable as this seems, Galileo proved over 400 years ago that our logic, reason and intellect is unreliable and that only direct experimental data, should be relied upon. Galileo had dropped two balls of the same material, but different masses, from the Leaning Tower of Pisa to demonstrate that they would hit the ground at the same time, rather than the heavier ball hitting the ground first, as almost everyone, including Aristotle, 2000 years ago, had assumed. Our logic, reason and intellect is not reliable and should only be viewed as speculation. Only direct experimentation and obtaining the same results, over and over again should be relied upon.


What if time varies along with all things, rather than being a constant? Consider that...read more ...

Can the speed of light vary, even if traveling under the same conditions, or in other words, is the speed of light really a constant? According to Einstein's theory of relativity, the speed of light is a constant but ...read more ...


The 1956 Firebird was to be self driving.
Self Driving Cars? If you have an accident with a self driving car, who is at fault? The car manufacturer, the owner of the car or the occupant "driver" of the car? I have enjoyed owning and driving some of the most interesting cars made and have always enjoyed the freedom of driving without impediments or restrictions. Nevertheless, if self driving ...read more ...


Bicycles? What ever happened to jet packs, flying cars and advanced technology that in the past, was predicted that we would be using by today? Why are bicycles being pushed by cities world wide?...read more ...

Question: Do bicycles and skate boards represent a more environmentally friendly world or does it indicate a decline in the standard of living? I ride my bicycle about 10 miles every day, but only a small percentage of the population benefit from bike lanes, mostly men under the age of 50. Further, most people ride bikes in warm, favorable weather and rarely in the rain, snow or cold weather.

Old Computer Formats and the longevity of our digitally stored knowledge. Are we entering into a "pre-history" era? How can we preserve our computer written records, books, photographs, video and knowledge? If you wanted to, would you be able to read a:

    3 1/2" or 5 1/4" or 8" floppy?
    cd-rom or a dvd?
    12" optical disk?
    9 track tape?
    IBM punch card?
    Paper punch tape?

If you can not read these one or two generation old formats today, how will society be able to read these documents in 200 years from now? I doubt that the current line up of formats, such as SD cards, USB drives or others, will be easy to read in 15 years. The longevity of computer/digital storage before major failure is also an issue ...read more ...

Cell Phone Etiquette
Advice for the modern person - December 9, 2016 read more

Time to rethink bike lanes Advice for bicyle based cities
 - August 3, 2016 read more

Euthanasia to be encouraged? I was just reading that insurance companies encourage suicide, in states that permit assisted suicide. Greater profits by less medical bills and life insurance policies invalidated? I suspect that with a rapidly aging population, the elderly will be encouraged to end their lives. Perhaps euthanasia will be presented as the patriotic or honorable thing to do. We are truly entering into an age of barbarism and abandoning civilization. - June 2018


There is an alternative to population control. Restricting and discouraging the formation of families in order to stabilize or reduce population infringes on the freedom and rights of every human. There is another much better approach...read more ...

Questioning the results of modern science. For the last 100 years, we have been experiencing the collapse of real science. Theories, speculation and fantasy is the norm today. By definition, the scientific method is the ability to test and re-test and always get the same results, over and over. If an idea or a theory can not be tested, the idea must be viewed as speculation and not considered true, till that idea is proven without a doubt. Scientific theory has moved to areas that are beyond our present capability of testing and gradually a number of unproven theories have become accepted as fact without any real proof. Further, new theories have been developed based on old theories. Thus we have a situation where science today is largely based on theory upon theory. If something can not be proven, it falls into the realm of philosophy rather than science. This has led to...read more ...

Science and media hype: Any sudden "revolutionary" scientific discovery, even if such discovery is written about in every newspaper and scientific journal, should be greeted with skepticism. Such a discovery should only be accepted after the bulk of scientists have have had a chance to review the discovery and confirm that it is in fact correct. Such things that come to mind include cold fusion, the so called "God Particle" and even the recent stated discovery of a "gravitational wave". All too often such media hype has come and gone without any real discovery or fundamental change. ..read more ...

What percentage of information, contained in science books is accurate and true? Are we in a post science period? Many science books today present ...read more ...

It is time to retest scientific properties. Verify results. I suggest that the properties of all materials be re-tested using modern technology and certify the results. Melting and boiling points, conductivity, hardness, and all physical properties of materials should be re-tested ...read more ...

Honesty and integrity in scientific research is essential in order to advance our knowledge base. When a scientist has worked for years to prove a particular theory and finds out that their work has been in vain, it is difficult to admit that their original assumptions were wrong. Still it is vitally important ..read more ...

This website displays designs, projects, proposals and innovations by Frank Didik, but this site has also served to inspire people to bring their ideas to fruition. All too often, people have great dreams in high school and college but within a few years after graduation, these ideas gradually become a distant memory. I encourage everyone to do what ever you are good at and try to make your dreams a reality. What people do today represents the future of our great planet. Go out and do whatever you can do, to the best of your ability.

Automation and robotics will help return businesses to the United States. With new automation and robotics, which requires less employees, it is now possible for most American Based companies to return manufacturing to the United States, with the benefit of lower production costs, lower shipping costs and a safer business climate, when compared with outsourced manufacturing. -February 14, 2018

Internet free speech and censorship read more

The Downside of Robotics Robotics will bring about a fundamental change in society. Millions of jobs will be lost, but only a few, high end jobs will be created. Most former employees will not be employable in this new environment. The same occurred in England in the early 1800's with the industrial revolution. High end weaving jobs were lost after the introduction of high speed looms. Another example is the computer revolution from the late 1960's till the mid 1980's and on till today eliminated the need for thousands of office clerks. - May 5, 2019


Frank Didik's
Thoughts on how the world will change in the future

  No one really knows what the future will be like and rarely have predictions made in the past, become a reality in the same way that it was predicted. Nevertheless, certain generalities of what might happen, can be foreseen based on what is happening today
read more

1. In the future, robotics will change society and millions will lose their jobs ...read more
2. In the future, robotic friends, including intimate friends will prevail ...read more
3. In the future, dating and marriage may greatly decline read more
4. In the future, populations may drastically decline ...read more
5. In the future, pet ownership will decline read more
6. In the future, natural child birth may decline read more
7. In the future, Licenses may be required to have children ...read more
8. In the future, virtual living will take precedence to real life read more
9. In the future, aroma, heat, wind, moisture and taste will all be recorded read more
10. In the future, wealth will be concentrated among a tiny group of people read more
11. In the future, technological advancement may slow down ...read more
12. In the future, planets will not be colonized read more
13. In the future, people will travel less in the future ...read more
14. In the future, transportation networks will gradually be reduced ..read more
15. In the future, there will be a Loss of optimism for their future ...read more
16. In the future, people will rarely interact, face to face ...read more
17. In the future, microscopic robotic "bacteria" will be injected into the body to cure diseases and repair or remove internal body issues ..read more
18. In the future, robots will perform medical procedures including surgery more
19. In the future, doctors will be able to operate from anywhere on the planet ...read more
20. Radically changed moral values and decline in human dignity awaits us in the future ...read more
21. In the future, society may gradually fall into a stagnant, non advancing epic ...read more
22. Future crises in Human Dignity ...read more
23. In the future, medicines will be specifically designed for the individual ...read more
24. In the future, robots will do most factory work and manual labor, including farming and cooking, as well as the jobs of professionals such as doctors and accounting, just to mention a few chores and will cause the loss of millions of jobs and make large populations unnecessary .. read more
---Predictions for the future by Frank X. Didik, December 2, 2016

BITCOIN: Bitcoins are backed by nothing more than the gullibility and wishful thinking of the Bitcoin holder.
I believe that the Bitcoin rise in value is akin to the Dutch Tulip craze in the early 1600's and that a massive decline in value is imminent.

Foreign manufactured products versus American manufactured products: American's will never buy an American made product if the same or similar foreign products is sold at a lower price. This means that manufacturing jobs will never return to the United States, unless there is an import tax, however import taxes will violate most of America's NAFTA and GAT treaties. Any talk of manufacturing jobs returning to America without import taxes is simply idle banter.

The Safety of Plastics. Over the past 30 years, there has been a massive increase in the number of human ailments such as Alzheimer's, breast cancer, prostate cancer, autism, declining fertility, and other ailments. Some people say that the cause is actually better diagnosis, while others blame processed foods, GMO foods, pesticides, wifi, cell phones, vaccinations and other outside influences. During this period, there has been a rapid increase of various plastic packaging for food, water and even clothing made out of polyester and other plastics, with a decline in 100% natural fibers such as cotton and wool. Studies should be conducted regarding the safety of these new materials, as well as the fabric dyes and determine if such chemicals can be absorbed by the skin and if they have any type of long range human effect. -February 14, 2018

Cell Phone Etiquette
Advice for the modern person - December 9, 2016 read more

 
Time to rethink bike lanes Advice for bicyle based cities - August 3, 2016 read more

 

 

 


From the right, Frank Didik, Dr. Eric Bitterman, Chairman of Deutsche Welle, Dr. Joachim Reppmann, and publisher Walter at the Von Steuben formal event in New York City. Though Frank Didik does not have any German background, he enjoys the inginuety and drive of the German people.


Subway Safety-Subway Gate Subway Safety Barriers: Every year hundreds of people are killed or severely injured when they fall onto the tracks of trains and subways. The prevention is cost efficient and greatly reduces liability ... read more ...

Have you noticed that in large cities, our playgrounds are empty, but our dog runs are full? A sizable portion of the population are no longer getting married and forming families, but read more

Down Syndrome. Did you know that there are some people with Down Syndrome who are geniuses? read more

Natural Gas substitutes

Before 1947 in the USA and late 1960's in Europe, countries used first wood gas and then later coal gas, as this plant in Seatle, Washington prouced till the mid 1950's read more
Natural Gas. Europe and many other countries around the world are concerned about shortages of natural gas but there are many substitutes for read more

Wood gas was also used to power cars, trucks and buses when gasoline was not available in Europe and Japan during World War 2. read more


Greatly reduce train noise A significant amount of train noise is caused by the train wheels rolling over the expansion joint of the tracks. This vibration creates noise, vibrations, an less pleasant ride and also reduces the life cycle of the train. The solution is relatively simple and cost effective ... read more ...

True causes of the Ukraine-Russian War Click here

Fossil Fuels: So called "fossil fuels" are not from fossils.It seems impossible that the so called "fossil fuels" were ever created from plant life. read more

Do not watch TV! (or listen to radio, movies or read newspapers!) If you watch TV programs, you will be programmed! The purpose of the news programs is not to inform but rather to read more

Refugees and citizenship: Should refugee's allegedly fleeing their home country be allowed to become citizens of the countries that accepts them or should they only be granted temporary sanctuary until their country of origin returns to normal?read more

Bike Registration Though I am a strong believer that less government is best government, the time has come to register and insure bicycles and to make sure that bicyclist obey traffic rules. This is particularly necessary in crowded urban areas. With the proliferation of bicycles, more and more accidents and related injuries are occurring to both the cyclist as well as pedestrians. A basic form of a license plate for bicycles as well as liability insurance is clearly necessary.

Schools have become indoctrination centers Compulsory education was never meant to improve one's social status, though that is how it is presented to the public. Originally, students wore uniforms, similar to military uniforms, students learned obedience, such as marching into the school, or raising their hand for permission to read more

Socialism, excess government support and Communism are not natural. read more


Can a draw bridge be an example of true democracy? read more

Fads come and go. Today,the fad is clown colored hair, body graffiti, extensive facial shrapnel and torn jeans, ultra tight "yoga pants" read more

The "Frank Didik" penny theory to analyze the state of the economy read more

Either gold is over valued or silver is under valued, based on historic ratio's read more

Libraries have lost their purpose. read more

One World Government The world seems to be headed towards a single, one world government, with the notion of individual countries, cultures, customs and races, gradually merging to form a new type of global citizen. This could lead to greatly curtailed personal freedoms, such as the ability to travel, own a car, own a private house, where to work, where to live and even limit the potential to improve one's social read more

Covid/Corona Virus
For Frank Didik thoughts on the Corona Virus and it's effect on society and the economy. Click Here

"Northern Eastern Circle"
A fact finding 1,500 mile road trip through rural north eastern USA. Click here for details.

"Southern Circle"
A fact finding 3,000 mile road trip through the deep south. Click here for details.

A $40 per hour minimum wage? ...Frank X. Didik, September 22, 2021
 In 1962, the average 35 year old working man was able to support a wife, 3 or 4 children, own a house in the suburbs, have 2 cars and had enough money to go on a vacation once or twice a year. Today, it takes two highly educated people working to buy a small one or two bedroom coop or condo, car ownership is rare and they can only afford to have one or two children at best. To achieve what a man in 1962 made per week and to regain the standard of living of that time, the minimum wage must be increased to $40 per hour. The gradual decline over the past 60 years should be changed. Perhaps "shock treatment" that was recommended to the former communist countries in Eastern Europe by "experts" from leading American Universities, should be the guide for this sudden increase in the average (minimum) wage. Several things would happen. First, people would initially spend much more money and this would almost instantly create huge demand. At the same time, it is very possible that prices would go up, though perhaps not as fast as one might expect, since production efficiency is much greater today than in 1962. Finally, it might be necessary to implement trade barriers. This of course would run counter to the direction of globalism. Perhaps it is time to modify the notion of globalism and take into account the different global cultures, work ethics and achievements.

Frank X. Didik with former NYC Mayor Bill DeBlasio and first lady Chirlane McCray, at Gracy Mansion.

What will happen after September 1, 2021, when added unemployment benefits end, when landlords can demand back rent or evict, when banks can demand back mortgage payments or start eviction proceedings and when governments can demand and act on unpaid back taxes? One can only speculate on what might happen, but I believe that surplus spending will end, that there will be a business and economic slowdown and that real estate sales prices may decrease, considering that unpaid mortgages will again start to be foreclosed upon. On the other hand, businesses will be able to hire more workers, since much of the unemployment benefits will end. Still, we are entering into very unknown economic and social territory.Frank X. Didik, June 15, 2021.

Remote working, office space, the diminished need for employees Frank X. Didik, January 1, 2021 It is fascinating to note that as a result of the government imposed Covid-19 restrictions, that for a period of time, an estimated 30% of the population was out of work, and yet the country did not experience any long term shortages, in any area. One might say that this is a wake-up call for companies to show them that they have too many redundant employees. read more

Does constant mask wearing reduce cognitive ability? Studies have shown that people inhale between 7% and 12% of their exhaled breath, with an accumulation of carbon dioxide. Does this cause minor cognitive loss for the wearer over time? Further, over time, the masks quickly become both moist as well as becomes a breading ground for bacteria. Also, does the additional stress on the lungs to breath through a filter effects the lungs? More studies must be performed to determine if mask wearing causes biological issues as well as psychological issues over time.

Lockdowns benefit large companies at the expense of small stores and businesses Frank X. Didik December 16, 2020
 It has become obvious that the lockdowns, imposed by most of the states to control the spread of Covid-19, has clearly benefited large companies, particularly on-line mega-companies, at the expense of small, local businesses, that were forced to either close their doors or greatly curtail their operations. It was estimated that these small companies and stores represented about 60% of the economy. As a result of the government imposed lockdowns, much of this bushiness activity and wealth has been transferred, perhaps permanently, to the on-line stores. This is rapidly creating a vastly different business environment and potentially will reduce the ability of an individual to start their own business in the future.

More Random thoughts and speculaions by Frank X. Didik can be found here

Massive surpluses in society Industry has produced massive surpluses Since the start of the Industrial Revolution, 230 years ago, society has gradually managed to ever increase productivity and surpluses. Today, these surpluses are so great that I estimate that only 20% of the population can support themselves and the rest of the population. This assumption was proven essentially correct with the Covid/Corona lockdowns when it was estimated that over 50% of the population was not working and yet society did not experience any shortages in any area. Further, with the robotic and artificial intelligence revolution just around the corner, even greater surpluses will be achieved and even less workers/employees will be needed. This leads to the question of how to deal with the vast number of people who's work will no longer be needed? If the present monetary system continues, perhaps a basic, livable income will necessary, though in general, I am not in favor of the idea, since I have always felt that everyone should be required to carry their own weight in society and further, give back to society. There are some who feel that the population should be reduced by discouraging the formation of families, encouraging single life, birth control, abortion, same sex unions encouraging latter age marriage and other methods. Most non-retail businesses can easily survive with less than 50% of their work force.

Where have all the insects and birds gone? Just a few years ago, when I would drive in the country, my windshield would be covered with insects that had hit the car. This simply does not happen anymore. Has the insect population somehow died out? No one seems to talk about this. Has insecticides or plastics or radio transmissions somehow effected them? Further, I have noticed a large drop in the number of birds that we have in the cities as well as in the countryside. It seems that we are headed towards, a silent spring.

Frank Didik's opinion
On Education
Rethinking school and our education system

Should everyone attend college or university? ... read more ...

Wisdom: I believe that wisdom can not be taught, but rather wisdom is a unique gift of understanding that a person is born with.

Can a college or a university really teach a person to be a businessman or an artist or good in any particular field? ... read more ...

How come all college undergraduate degree's require four years? Should some degrees require only one year while others perhaps six years? ... read more ...

Weak Students: I have long believed that in a classroom environment, the weak student holds the better students back. The idea of putting a weak student with better students is a disservice to both the weak as well as the better students. It should also be recognized that not all people have the same ability and potential in every field. Two individuals completing the same university program and having the same grades and degree, does not make them equal in ability and potential. Students should not be told that they can succeed at anything that they try to do.

What courses should and should not be taught at college or university? Can college or a university teach a person how to be a good business person, or how to be creative? ... read more ...

Teaching: I feel that it is not possible to teach a person to be creative or a good businessman and the same applies to many other fields. You can only expose that person to what has already been done and the current understanding of the tools and materials of the trade and perhaps with this understanding, the student can expand upon this knowledge.

Learning: My view is that almost all learning is through observation and questioning. This underscores the importance of parents to teach their children and expose their children to the parents daily lives. In today's society, most parents are forced to work and thus the child has only limited exposure to the richness of the parents understanding of things. I would also argue that when a parent is walking with a child, that the parent should not be using their cell phone or texting and instead be devoting their full attention to the child. Schools, as they exist today, have a limited ability to truly train/educate a student and most of what is taught to the student is repeated over and over with little practical use for the student after graduation. So many students today study for years and yet after graduation, never use what they have learned or what they have learned is of little relevance to their lives.

The playgrounds are empty but the dog runs are full. No children, only dogs. I have noticed that in New York City, the playgrounds are empty but the dog runs are full. People are no longer getting married, and having families. Where will this all lead to? When I was a child growing up in NYC, there were children everywhere and the stores catered to families, rather than individual single people. The best boutiques along Madison Avenue on Manhattan's upper east side, always had play areas for the children, so that the children could play, while the mothers shopped. We children knew which stores had the best toys and demanded to go to those stores, which in most cases, were the most expensive stores!

Where have all the twenty something year olds gone?
Strolling down fashionable Fifth Avenue recently, it struck me how the average age of the crowded streets seems older than in the past. I would guess that the average age of the people I saw was around 35 years old. Twenty years ago, the average age would have been probably around 25 years old. Why? I will further guess that the answer is that many people are postponing marriage and having far fewer children. Perhaps the high student debt or perhaps women seeking careers over family or perhaps the hook-up culture is the culprit. Regardless, this does not bode well for the future and increasing family commitments is a must for a healthy society. --- Feb 11, 2019

The aging population is a sad, worldwide industrial nation phenomenon. I am in Tokyo for a few days and have been here many times before. In 2002, I would guess that the average age on the street was about 24 years old. Today, I would guess the average age is about 35 years old. --- Feb 26, 2019

Immigration: Almost all countries consider what perspective immigrants can do for their country and if those immigrants will contribute or be a burden on their society and also evaluate if the potential immigrant will blend in with their existing culture. Perhaps the United States should take the same approach. ---Feb 11, 2019

Life forever? It is interesting that life never really dies in that life continues, uninterrupted with the offspring. Science has never observed life emerging from minerals or non living elements. ---Feb 11, 2019

Investing in Startups. Good idea or bad? Is investing in a Startup, that has never proven itself in the market place, a good idea or a waste of money (and talent)? Historically, investors invested in companies that were swamped with orders and making money, but needed additional money to ... read more ...

Most efficient brain-storming method and how to make morning office meetings more productive and interesting ... read more ...

Good Citizenship
 and respect for our fellow human beings.

Important quotes from my friends from around the world, that I completely agree with and I am sure that most people would as well:

"Do not generalize, but rather individualize." --Daniela D. in Germany, who works for the German diplomatic Chancellery.

"Never get angry with anyone. Who knows, perhaps one day that person will save the world!" --Yuka S., who works for Aoyama University in Tokyo (and Kanagawa).

"It is important to always remember that every person you encounter has their own goals and aspirations, trails and tribulations and deserves equal respect." --Sue Ann M. in Durham, North Carolina.

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"It's all good" ... is wrong. All is not good. There is an absolute right and an absolute wrong and this is not culturally or time dependent. If you see someone going down the wrong path in life, it is essential that you vocalize your concerns and offer to help that individual. I am a moral absolutist and not a moral relativist.

Producing the very best and most effective TV commercials The single purpose of a television commercial is to sell the product or service. The fact that an advertisement might be interesting, funny, informative or well produced is secondary to the main purpose, which is to sell the product or service. One should never leave the creation of the television commercial to the television producer or the video editor. ... read more ...

Building the most effective business websites Never let a "web designer" develop the website for you. A web designer should be produce the website under the supervision of an on line marketing master, usually working with ... read more

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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