Frank Didik.com
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Designs, Projects, Proposals and Innovations by Frank Didik
 

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Speculations by Frank Didik
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On Business

Investing in Startups. Good idea or bad? Is investing in a Startup, that has never proven itself in the market place, a good idea or a waste of money (and talent)? Historically, investors invested in companies that were swamped with orders and making money, but needed additional money to expand. Today it seems that many brilliant people are putting their faith and effort into unproven ideas with minimal hope of making money on these ideas in the future. What is the chance that an interesting idea can ever be monetized and make a return on the investment? Some ideas may sound good but will either be too cumbersome, an invasion of privacy, or may simply not be accepted in the market place. In the early days of home computers, programs to balance your checkbook were everywhere and yet, ultimately did not take off. Unfortunately, for many startups today, the goal does not seem to sell the product, but rather to attract investors and to somehow increase the companies value on balance sheet, using accounting techniques, rather than raw sales. Some startups are "valued" at absurdly high amounts, even though the market place sales might actually be a loss or nothing at all. Many of the largest relatively recent startups fall into this category. With this in mind, we should step back and ponder, what is the chance that an unproven idea can ever be monetized and make a return on the investment, based on sales, rather than being valued by accounting techniques, in an almost quasi-pyramid fantasy of hope and wishful thinking? I strongly suspect that the days of non-income producing "startups" will come to an end soon. I further feel that in the near future, some of the best known "startup" companies will ultimately end in failure.

 

The very best brain-storming method and how to make office meetings more productive and interesting: The question in any business brain-storming meeting is how to utilize the ideas of each person, and to prevent that person from being silenced or influenced by the dominant personalities in the group. The general understanding is that each person has something to unique to offer to the discussion. There is a method that allows every person in the group to express their own ideas, to their fullest and also makes brain storming meetings more interesting, since everyone is equally involved. For example, lets say the discussion is about how to market a new product. The best procedure would be for each person in the group to quietly write down all of their thougths on how best to promote the product. After each member of the group has had a chance to write down everything that they can possibly think of, the person then gives their notes to the person to their left and receives the notes from the person to their right. After reviewing what the other person has written, the person then ads perhaps new ideas that have come to mind on the note page. After all new ideas have been written down, by each member of the group, they again exchange their note pages to the the person next to them and this process is repeated over and over again, till each person has had read everything that the others have written and has had a chance to write all of their own ideas down. After this, the group can then have an open discussion about what they have jointly come up with. I feel that this is the best way to utalize the potential brain power of each person in a brain storming or morning office meeting group and again, since everyone is participating, the entire meeting is made more interesting.

 

Superior advertising results

Producing the very best and most effective TV commercials The single purpose of a television commercial is to sell the product or service. The fact that the advertisement may be interesting, funny, informative or well produced is secondary to the main purpose, which is to sell the product or service. Knowledge in using the latest video equipment and the latest video effects and editing software has absolutely nothing to do with creating an effective television commercial and understanding how to sell a product. One should never leave the creation of the television commercial to the television producer or the video editor. Rather, the TV producer and the video editor must be performing their service under the strict guidance of a master advertising developer, which is normally a team of top creative people in an advertising agency, with years of experience in understanding what sells, what does not sell and how to best present the product.

Television is both a visual as well as an audio medium. Many people are surprised to know that our hearing accuracy is much better than our visual accuracy. For example, if you were to slow down a video by 20 percent, most people would not notice that the video was being shown at a slower rate. However if you were to slow down an audio recording by 20 percent, almost everyone would immediately recognize that something was wrong with the sound. This is very important to remember when producing a television commercial and audio must not be overlooked.

The key elements that every television commercial should or must have includes:

Elevator pitch: Broadcast television commercials are mostly 30 seconds in length, though some can be as long as 60 seconds or as little as 10 seconds. You can think of a television commercial as an "elevator pitch", that is you only have that short length of time to convince the potential buyer to buy your product or service. With this in mind, you must focus not on explaining the full details of your product, but on having the viewer remember the product and presenting the product in the most positive light possible.

Memorable slogan: Ideally the key elements to a television commercial is a catchy memorable phrase or slogan, but such a phrase MUST make the product being sold memorable to the viewer. Who can forget the Wendy's commercial with the older woman demanding "Where's the beef?". The slogan was so effective in the mid 1980's that everyone was repeating it, including presidential candidates. Needless to say, Wendy's sales skyrocketed. There are many other examples.

A catchy jingle is essential: A catchy theme song is an extremely effective method of pushing a particular product and probably as much time and money must be invested in the song as in producing the commercial itself. The goal is to have the viewer humming your theme song to themselves all day long, thus the viewer is replaying the commercial to themselves! Again, the theme song must immediately be linked, in the mind of the viewer, to the product being sold. Ideally, the product name should be repeated in the song, perhaps in the chorus and perhaps the beginning words and ending words of the song should be the product itself. This is not an easy matter to do, but if done right, the commercial will be vastly more effective, than without a proper theme song. It should be noted that certain types of commercials, such as perhaps a serious social issue, may not want a catchy worded song, but rather a unique background melody.

The viewer must be told what to do: A television commercial viewer must be told how to buy the product, to "buy now". Experience has shown that by simply adding the words "buy now" or "go to your local store and "shop now", that sales increase from 12 to 15 percent.

There of course are many other complex elements in producing an extremely effective television commercial, point of purchase video or trade show video, and only the key elements are outlined in this brief article. If you would like to discuss a particular project, please contact Frank Didik.

Remember, an interesting, memorable commercial is a failure if after watching the commercial, the product is not foremost in the viewers mind. Sound in TV commercials is more important than the images. Trendy, "creative" and hip are not good, unless the product sells. --- Frank X. Didik, March 9, 2016

 

The most effective business websites As with television commercials, the single purpose of a website is to promote a company in a positive light that will ultimately lead to greater sales. Never let a "web designer" develop the website for you. A web designer should be produce the website under the supervision of an on line marketing master, usually working with an advertising agency. There are many marketing techniques, some obvious, but many less obvious that in most cases, would be beyond the scope of an html web script writer (web developer's) area of expertise.

Most business websites fall into these categories: To promote the image of the company or to sell to the website visitor a physical product, such as clothing, machinery, food, or other devices or to sell or inform the website visitor of a companies services, such as cleaning, repair, legal or similar. In some cases, the purpose of the business website is to inform the visitor about a particular product, such as a medical company or a car company. Each of these sites requires a different tactic in order to be effective and should only be developed by a web marketing expert and not a technical web designer.

Business websites, are constantly evolving, however certain key elements are essential for an effective website. First and most critical, is that a website must be viewable on every computer, tablet, and cell phone, regardless of the operating system or the age of the operating system being used. Further, it is essential to remember that many web have many different operating speeds and memory capacities. In order for a website to be viewable on every computer, it is important to avoid the necessity for the viewer to have add on's such as flash or speed reducing script such as Java, Java Script and similar. The speed of opening up a page is essential. If too many things are operating in the background or if the images are too large, the viewer will quickly go to a different website. I am sure that most people are familiar with "click bait sites" displaying alluring images and only to be slowed down by a million things operating in the background. Avoid using add-ons even if your web developer insists that they make the site more "creative". Remember, the main purpose of the website is to sell the product and to present the company in the best possible light to anyone who comes to the site.

Websites are different than print ads or television commercials since a website has the potential to be interactive. Further, the viewer of a website is free to jump to another website at any moment, unlike a person watching a TV program, during a station break, who wants to continue watching the program after the commercials end. Further, web viewers tend to have a type of attention deficit disorder and rarely stay on a site for more than 10 or 20 seconds. So you must present your effective message in that time. But how to do it? In the old days of the internet, people developed complex websites that were visually appealing, however arguably not a good sales medium. The problem was often "where to click" to order or get additional information. One should never assume that every website visitor will understand every symbol and where to click. Many people today do not realize that the three lines on the some websites indicates more information. One should spell out where to click. Most people do not have time for cleverly hidden or trendy click locations.

I am under the belief that click down menu's are not effective and that the company loses a certain number of potential sales if they use click down menus.

Moving images on a website, unless specifically demonstrating the product being sold, are distracting and interferes with the web visitors ability to read. Motion and animated graphics should always be avoided on an effective business website.

Can disorganized ever be more effective? In certain cases, surprisingly, the seemingly disorganized website can be more effective in selling more products to the website visitor, than they had expected to buy. For example, if you company specializes in tools by having perhaps 50 different tools displayed on the same page forces the visitor to hunt for what they want to buy. In their hunt, they may well find something else to buy as well. The same technique is often used in super markets, where for example, the market may mix cans of soup on the shelves, rather than organizing them in alphabetic order. This way the shopper may well find other soups that they will also buy, thus increasing sales.

Unlike television commercials, sound, music or catchy jingles are never good on websites. Sound on a website is never good, since it distracts people from reading the information. On a side note, with the exception of very mild background music, music is also never acceptable on a Youtube type video.

If the goal of the website is to sell a product on line, the person must be told to "buy now". As with television commercials, this simple phrase "buy now" increases sales by a measurable margin.

Remember, the product or service being sold is always number one. Trendy is not good, unless it helps to sell the product.

 --- Frank X. Didik, March 9, 2016

 

 

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Frank X. Didik aboard
"The Futurist" in New York Harbor.

Thoughts by
Frank Didik
Random thoughts on science, business and society today.

What if and what can or might be.

Reason, Logic and intellect is not reliable. The late Christopher Hitchens often stated that we should rely on our logic, reason and intellect to determine the truth. Many people who pride themselves as educated, intelligent and progressive believe the same. As reasonable as this seems, Galileo proved over 400 years ago that our logic, reason and intellect is unreliable and that only direct experimental data, should be relied upon. Galileo had dropped two balls of the same material, but different masses, from the Leaning Tower of Pisa to demonstrate that they would hit the ground at the same time, rather than the heavier ball hitting the ground first, as almost everyone, including Aristotle, 2000 years ago, had assumed. Our logic, reason and intellect is not reliable and should only be viewed as speculation. Only direct experimentation and obtaining the same results, over and over again should be relied upon.


The 1956 Firebird was to be self driving.
Self Driving Cars? If you have an accident with a self driving car, who is at fault? The car manufacturer, the owner of the car or the occupant "driver" of the car? I have enjoyed owning and driving some of the most interesting cars made and have always enjoyed the freedom of driving without impediments or restrictions. Nevertheless, if self driving ...read more ...


Bicycles? What ever happened to jet packs, flying cars and advanced technology that in the past, was predicted that we would be using by today? Why are bicycles being pushed by cities world wide?...read more ...

Old Computer Formats and the longevity of our digitally stored knowledge. Are we entering into a "pre-history" era? How can we preserve our computer written records, books, photographs, video and knowledge? If you wanted to, would you be able to read a:

    3 1/2" or 5 1/4" or 8" floppy?
    cd-rom or a dvd?
    12" optical disk?
    9 track tape?
    IBM punch card?
    Paper punch tape?

If you can not read these one or two generation old formats today, how will society be able to read these documents in 200 years from now? ...read more ...

What if the decay rate of elements varies rather than being a constant? Imagine, if this is the case, it would mean that all archeological dating is in question. How old are artifacts? When in fact did the dinosaurs really die out? Further, consider that ... read more ...

What is the speed of gravity? If it is instantaneous, then what if gravity can be modulated? Today most scientists, assume that the speed of gravity is the same as the speed of light, but what if the speed of gravity is instantaneous? Further, if gravity can be modulated, it might allow for instantaneous universal communication. Thus it might be possible to communicate with space craft instantly, rather than waiting for minutes for transmissions to reach the craft or earth. Perhaps computer chips can be made to operate vastly faster. And this is just the beginning since ...read more ...

The playgrounds are empty but the dog runs are full. No children, only dogs. I have noticed that in New York City, the playgrounds are empty but the dog runs are full. People are no longer getting married, and having families. Where will this all lead to? When I was a child growing up in NYC, there were children everywhere and the stores catered to families, rather than individual single people. The best boutiques along Madison Avenue on Manhattan's upper east side, always had play areas for the children, so that the children could play, while the mothers shopped. We children knew which stores had the best toys and demanded to go to those stores, which in most cases, were the most expensive stores!

This website displays designs, projects, proposals and innovations by Frank Didik, but this site has also served to inspire people to bring their ideas to fruition. All too often, people have great dreams in high school and college but within a few years after graduation, these ideas gradually become a distant memory. I encourage everyone to do what ever you are good at and try to make your dreams a reality. What people do today represents the future of our great planet. Go out and do whatever you can do, to the best of your ability.

Question: If people who are protesting are paid to protest, is it really a protest?

Question: If a charity receives most or all of its money from the government, is it really a charity considering that the tax payer is paying for their services? If a humanitarian organization is paid for their services, are they really a humanitarian organization?

On Business

Investing in Startups. Good idea or bad? Is investing in a Startup, that has never proven itself in the market place, a good idea or a waste of money (and talent)? Historically, investors invested in companies that were swamped with orders and making money, but needed additional money to ... read more ...

Most efficient brain-storming method and how to make morning office meetings more productive and interesting ... read more ...

Superior advertising results

Producing the very best and most effective TV commercials The single purpose of a television commercial is to sell the product or service. The fact that an advertisement might be interesting, funny, informative or well produced is secondary to the main purpose, which is to sell the product or service. One should never leave the creation of the television commercial to the television producer or the video editor. ... read more ...

Building the most effective business websites Never let a "web designer" develop the website for you. A web designer should be produce the website under the supervision of an on line marketing master, usually working with ... read more ...

 


There is an alternative to population control. Restricting and discouraging the formation of families in order to stabilize or reduce population infringes on the freedom and rights of every human. There is another much better approach...read more ...

Questioning the results of modern science. For the last 100 years, we have been experiencing the collapse of real science. Theories, speculation and fantasy is the norm today. By definition, the scientific method is the ability to test and re-test and always get the same results, over and over. If an idea or a theory can not be tested, the idea must be viewed as speculation and not considered true, till that idea is proven without a doubt. Scientific theory has moved to areas that are beyond our present capability of testing and gradually a number of unproven theories have become accepted as fact without any real proof. Further, new theories have been developed based on old theories. Thus we have a situation where science today is largely based on theory upon theory. If something can not be proven, it falls into the realm of philosophy rather than science. This has led to...read more ...


What if time varies along with all things, rather than being a constant? Consider that...read more ...

Can the speed of light vary, even if traveling under the same conditions, or in other words, is the speed of light really a constant? According to Einstein's theory of relativity, the speed of light is a constant but ...read more ...

Science and media hype: Any sudden "revolutionary" scientific discovery, even if such discovery is written about in every newspaper and scientific journal, should be greeted with skepticism. Such a discovery should only be accepted after the bulk of scientists have have had a chance to review the discovery and confirm that it is in fact correct. Such things that come to mind include cold fusion, the so called "God Particle" and even the recent stated discovery of a "gravitational wave". All too often such media hype has come and gone without any real discovery or fundamental change. ..read more ...

What percentage of information, contained in science books is accurate and true? Are we in a post science period? Many science books today present ...read more ...

It is time to retest scientific properties. Verify results. I suggest that the properties of all materials be re-tested using modern technology and certify the results. Melting and boiling points, conductivity, hardness, and all physical properties of materials should be re-tested ...read more ...

Honesty and integrity in scientific research is essential in order to advance our knowledge base. When a scientist has worked for years to prove a particular theory and finds out that their work has been in vain, it is difficult to admit that their original assumptions were wrong. Still it is vitally important ..read more ...

 

 

 

 

 

 

Frank Didik's
Predictions for the scary world of the future

  No one really knows what the future will be like and rarely have predictions made in the past, become a reality in the same way that it was predicted. Nevertheless, certain generalities of what might happen, can be foreseen based on what is happening today
read more

1. In the future, self driving trucks will change society and millions will lose their jobs ...read more

2. In the future, robotic friends, including intimate friends will prevail ...read more

3. In the future, dating and marriage may greatly decline read more

4. In the future, populations may drastically decline ...read more

5. In the future, pet ownership will decline read more

6. In the future, natural child birth may decline read more

7. In the future, Licenses may be required to have children ...read more

8. In the future, virtual living will take precedence to real life read more

9. In the future, aroma, heat, wind, moisture and taste will all be recorded read more

10. In the future, wealth will be concentrated among a tiny group of people read more

11. In the future, technological advancement may slow down ...read more

12. In the future, planets will not be colonized read more

13. In the future, people will travel less in the future ...read more

14. In the future, transportation networks will gradually be reduced ..read more

15. In the future, there will be a Loss of optimism for their future ...read more

16. In the future, people will rarely interact, face to face ...read more

17. In the future, microscopic robotic "bacteria" will be injected into the body to cure diseases and repair or remove internal body issues ..read more

18. In the future, robots will perform medical procedures including surgery more

19. In the future, doctors will be able to operate from anywhere on the planet ...read more

20. Radically changed moral values and decline in human dignity awaits us in the future ...read more

21. In the future, society may gradually fall into a stagnant, non advancing epic ...read more

22. Future crises in Human Dignity ...read more

23. In the future, medicines will be specifically designed for the individual ...read more

24. In the future, robots will do most factory work and manual labor, including farming and cooking, as well as the jobs of professionals such as doctors and accounting, just to mention a few chores and will cause the loss of millions of jobs and make large populations unnecessary .. read more

 ---Predictions for the future by Frank X. Didik, December 2, 2016

On Education
Rethinking school and our education system

Should everyone attend college or university? ... read more ...

Can a college or a university really teach a person to be a businessman or an artist or good in any particular field? ... read more ...

How come all college undergraduate degree's require four years? Should some degrees require only one year while others perhaps six years? ... read more ...

What courses should and should not be taught at college or university? Can college or a university teach a person how to be a good business person, or how to be creative? ... read more ...

 

 I have long believed that in a classroom environment, the weak student holds the better students back. The idea of putting a weak student with better students is a disservice to both the weak as well as the better students.

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I feel that it is not possible to teach a person to be creative or a good businessman and the same applies to many other fields. You can only expose that person to what has already been done and the current understanding of the tools and materials of the trade and perhaps with this understanding, the student can expand upon this knowledge.

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My view is that almost all learning is through observation and questioning. This underscores the importance of parents to teach their children and expose their children to the parents daily lives. In today's society, most parents are forced to work and thus the child has only limited exposure to the richness of the parents understanding of things. I would also argue that when a parent is walking with a child, that the parent should not be using their cell phone or texting and instead be devoting their full attention to the child. Schools, as they exist today, have a limited ability to truly train/educate a student and most of what is taught to the student is repeated over and over with little practical use for the student after graduation. So many students today study for years and yet after graduation, never use what they have learned or what they have learned is of little relevance to their lives.

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Wisdom: I believe that wisdom can not be taught, but rather wisdom is a unique gift of understanding that a person is born with.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

http://www.didik.com/thoughts_science_decayrate.htm
http://www.didik.com/thoughts_science_gravity.htm
http://www.didik.com/thoughts_philosophy_logic.htm
http://www.didik.com/thoughts_science_jetpacks.htm
http://www.didik.com/thoughts_science_liabilityofselfdrivingcars.htm
http://www.didik.com/thoughts_science_digitallongevity.htm
http://www.didik.com/thoughts_college_everyone.htm
http://www.didik.com/thoughts_college_creative.htm
http://www.didik.com/thoughts_college_why4years.htm
http://www.didik.com/thoughts_college_whatcourses.htm
http://www.didik.com/thoughts_business_startups.htm
http://www.didik.com/thoughts_business_brainstorming.htm
http://www.didik.com/thoughts_business_tvcommercials.htm
http://www.didik.com/thoughts_business_websites.htm
http://www.didik.com/thoughts_population_control.htm
http://www.didik.com/thoughts_science_accuracy.htm
http://www.didik.com/thoughts_science_lightspeed.htm
http://www.didik.com/thoughts_science_time.htm
http://www.didik.com/thoughts_science_mediahype.htm
http://www.didik.com/thoughts_science_percentage.htm
http://www.didik.com/thoughts_science_retest.htm

http://www.didik.com/thoughts_science_integrity.htm